The websites and services owned by the tech giant – Alphabet giant blacked out for at least one hour on Monday morning. The „Google Down“ Hashtag was trending for many hours on Twitter. The fact that billions of individuals and companies around the world rely on these services means a huge percentage of internet users were affected on that day. This blackout started at 6:55 am ET, but Google was able to fix it by 7:52 am ET, and most users across the world were able to use the service thereafter.
The Question we want to try and answer is this: What consequences will this have for the time after the services are restored? How big is the damage that has beed done?
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The services and websites that were affected by this outage were YouTube, Google Assistant, Google Docs, Google Drive, Gmail, YouTube, Google classroom, google search engine, and many more. All users that tried to access the system during the time it was down were getting errors. The good news is all these services were restored within an hour and Google apologised to all users that were affected.
What caused this blackout?
According to a statement by Google, they say the outage was due to a fault in their internal systems. The exact cause of the outage was an issue in their automated quota management system, which reduced capacity for Google’s central identity management system, causing it to return errors globally. This meant verification of user requests wasn’t possible, which led to errors on the users‘ side.
How much did the Search-Machine Owner lose during this outage?
According to business analysts, the Company lost close to $1.7 million in YouTube Ad revenue alone during the outage on Monday. This value was calculated using the $47,147 that Google earns from YouTube Ad revenue per minute. If all other services that went down are included, the total loss was close to $10 million since YouTube generates about 10% of Google’s revenue.
It’s Cloud Services were affected too – users were not able to log in into their console. This didn’t directly stopped all Google Cloud Services, but it prevented users from accessing the internal Google Cloud Console. What’s more, even if this log-in outage didn’t cause direct harm, the trust has been shattered. The trust in Alphabet to ensure its Cloud Services to be in a position to provide resilient Cloud Services. Monday was a good day – at least for Microsoft Azure and AWS.
This whole GoogleDown incident will most definitely spark many organisations to start the move to a multi-cloud hybrid-cloud solution.